World’s first meme CV is an industry hit
Who would have thought that posting weird stuff on the internet could actually be productive?
Before I went to AWARD School – basically the HSC of advertising, on crack – I assumed that once you graduate it would be butterflies and rainbows. That simply name dropping the course and having a great portfolio guarantees you a job in ad world.
Well I was wrong. Turns out it’s basically a benchmark and when graduation comes around, creative directors receive emails from every single one of us. They receive hundreds of links to portfolios consisting of responses to the same briefs that we all got during AWARD School. This means it’s pretty hard (read: impossible) to get noticed.
So when developing my online portfolio, I set myself the challenge of having something on there that would get me noticed. Something that would give a creative director a reason to click through to my website and see more stuff and (hopefully) score me a gig.
When I went to upload my resume, hastily created on my good old pal Microsoft Word, I realised that this could actually be the perfect opportunity to showcase creativity and make me stand out from the pack.
With no photo shopping skills (#copywriterlife), I began thinking of ways to think of my own creative CV. It was then that I remembered a lecture given at AWARD School by Steve Coll (advertising’s answer to Jesus), which was entirely based on cat memes. It wasn’t before long that I found myself on memegenerator.com. Half an hour later I had myself the world’s first CV in memes. Totally suggests I’m like, young cool and relevant, right?