World’s first meme CV is an industry hit

Who would have thought that posting weird stuff on the internet could actually be productive?

Before I went to AWARD School – basically the HSC of advertising, on crack – I assumed that once you graduate it would be butterflies and rainbows. That simply name dropping the course and having a great portfolio guarantees you a job in ad world.

Well I was wrong. Turns out it’s basically a benchmark and when graduation comes around, creative directors receive emails from every single one of us. They receive hundreds of links to portfolios consisting of responses to the same briefs that we all got during AWARD School. This means it’s pretty hard (read: impossible) to get noticed.

So when developing my online portfolio, I set myself the challenge of having something on there that would get me noticed. Something that would give a creative director a reason to click through to my website and see more stuff and (hopefully) score me a gig.

When I went to upload my resume, hastily created on my good old pal Microsoft Word, I realised that this could actually be the perfect opportunity to showcase creativity and make me stand out from the pack.

With no photo shopping skills (#copywriterlife), I began thinking of ways to think of my own creative CV. It was then that I remembered a lecture given at AWARD School by Steve Coll (advertising’s answer to Jesus), which was entirely based on cat memes. It wasn’t before long that I found myself on memegenerator.com. Half an hour later I had myself the world’s first CV in memes. Totally suggests I’m like, young cool and relevant, right?

Sends out meme CV, gets ALL the interviews!


Uninspiring Posters for the Cynic in All of Us

Most of the time, we want to read inspirational posters to motivate us. However, London-based illustrator Linzie Hunter created an ongoing series of uninspiring typographic posters for the cynic in all of us. From giving yourself an “A” for average or deciding “this is it, probably”, these posters are sure to demotivate you and leave you quite uninspired.

As part of a branding refresh, Southwest has updated its logo and livery, and is now wearing its heart on its planes, quite literally. The heart logo (which has long been associated with the airline for years) will emblazon the belly of the aircraft, as well as next to entrance doors. The airline says that it symbolises the warmth, compassion, smiles, and commitment of the nearly 46,000 employees companywide.

An introductory TV spot was launched alongside the new branding exercise, with the catchy message of ‘Without a heart, it’s just a machine’.