Qantas today unveiled its new collection of uniforms at an exclusive runway show in Sydney. The new “retro chic with a modern twist” uniforms were the work of acclaimed Australian designer Martin Grant, to be worn by 12,600 uniformed employees from early 2014.
In total, Martin has designed thirty-five garments for female and male employees. Against French navy suiting and white shirting, variations of the Qantas red – ruby red and fuchsia pink – are featured in diagonal stripes, recreating the idea of the Qantas triangle, across tops and dresses for women and on ties for men. The various colour combinations also denote levels of seniority.
Female employees will wear combinations of a dress, various tops, a suit and a trench overcoat, accompanied by a scarf and a trilby hat in a knitted fabric made from recycled bottle tops. The hat will be worn by cabin crew to and from the aircraft. The collapsible design enables them to stow the hat using minimal over-head locker space. The male single breasted, single buttoned suiting is neat, structured and fitted. The back vent has a red detail on the inside to add a flash of colour.
All in all, I love the new uniforms. Its design is modern and distinctively Australian, without it resorting to using local icons, imagery and prints, as with the previous uniforms. The new uniforms also bodes well with the airline’s ongoing shift to contemporary design as it tries to reposition itself as a leading premium international airline.