A Tiger Learns How To Change Its Stripes
Tiger Airways, now Tigerair, has just gone through a rebranding exercise. Gone is the tiger clipart, with a new bold logo adorning the fuselage in its place.
The new logo typography is slightly rounded and chunky, reminiscent of the brand of the mother of all low cost carriers, easyJet. The rounded corners and lowercase type gives off a friendly, easy going, and simplistic look, while soft greys and orange are an age-old colour palette that was adopted to provide a little more sophistication and modernity.